A selection of Discover Charlottetown's 2016 marketing and development initiatives are highlighted below.
Discover Charlottetown in partnership with 5 Charlottetown members and other provincial businesses (including the other RTA's & Tourism PEI) attended Saltscapes Tradeshow. This consumer tradeshow sees over 28,000 attendees each year. Discover Charlottetown re-creates part of the Charlottetown experience and has lamp posts throughout the Charlottetown section, an outdoor dining set up (replicating Vic Row) and street signs that match those that are around the City.
Through a partnership with Horizon Travel Magazine digital ads spaces on screens in Toronto featured short clips of Charlottetown.
Discover Charlottetown creates the yearly Activity Guide, a 66 page full colour, high quality lure piece that is distributed to hotels and sent off island to potential delegates, travel groups, sport teams & leisure travelers. This is the official visitors guide for Charlottetown.
View / download the 2016 Charlottetown Activity Guide.
The Discover Charlottetown walking map is used predominitly on-Island and distributed to hotels and VIC's in Charlottetown (or available upon request).
Conversation, pictures and information on Charlottetown is shared with visitors, potential visitors and fans from around the globe.
Facebook - www.facebook.com/discovercharlottetown
Twitter - @CharlottetownPE
Instagram - #discovercharlottetown
Blog - www.discovercharlottetown.com/blog
Pinterest - www.pinterest.com/charlottetownpe
A series of online videos were created in 2013 for our social networks and can be found on our YouTube & Vimeo channels.