A Sampling of Initiatives & Projects

A selection of Discover Charlottetown's 2016 marketing and development initiatives are highlighted below.

Print Media

Bus Shelters & Billboards throughout Ontario & the Maritimes

Digital & Online

Saltscapes Tradeshow

Discover Charlottetown in partnership with 5 Charlottetown members and other provincial businesses (including the other RTA's & Tourism PEI) attended Saltscapes Tradeshow. This consumer tradeshow sees over 28,000 attendees each year. Discover Charlottetown re-creates part of the Charlottetown experience and has lamp posts throughout the Charlottetown section, an outdoor dining set up (replicating Vic Row) and street signs that match those that are around the City.

Media Relations and Editorial

Digital ad screens

Through a partnership with Horizon Travel Magazine digital ads spaces on screens in Toronto featured short clips of Charlottetown.

Charlottetown Activity Guide

Discover Charlottetown creates the yearly Activity Guide, a 66 page full colour, high quality lure piece that is distributed to hotels and sent off island to potential delegates, travel groups, sport teams & leisure travelers. This is the official visitors guide for Charlottetown.

View / download the 2016 Charlottetown Activity Guide.

Charlottetown Walking Map

The Discover Charlottetown walking map is used predominitly on-Island and distributed to hotels and VIC's in Charlottetown (or available upon request).

Social Networks

Conversation, pictures and information on Charlottetown is shared with visitors, potential visitors and fans from around the globe.
Facebook - www.facebook.com/discovercharlottetown
Twitter - @CharlottetownPE
Instagram - #discovercharlottetown

Blog - www.discovercharlottetown.com/blog
Pinterest - www.pinterest.com/charlottetownpe

Online Videos

A series of online videos were created in 2013 for our social networks and can be found on our YouTube & Vimeo channels.


All the Discover Charlottetown videos and commercials can be found on YouTube & Vimeo

Upcoming Events

Sobeys Live @ the Centre 2018
October 16, 2017 to May 08, 2018
more >>
Shoes, Views & Brews
January 21, 2018 to March 25, 2018
more >>
Experience PEI: Shoes, Views, & Brews